A Customer Winning Strategy
A Customer Winning Strategy
Whether you believe in a climate crisis or not, customers want to know that the people who provide their goods and services are doing something to make the world a better place. You can have customers lined up to do business with you.
Big companies have big budgets to win customers. As a small business or startup, you don’t have a big budget, but you have a reputation, and you can improve it in an affordable way. You can increase your customer base and your profits with strategies that make you more sustainable. It’s not enough, though, to simply take meaningful actions. You need to have and show measurable results.
Three of the easiest ways to show that you’re making a difference are the records for services you use in running your business, power, water, and waste.
- Finding ways to reduce the amount of power you use will reduce your costs and be visible proof of your actions. Your power company has tips to share with you on how you can do this.
- Reducing your water use is also measured for you by someone else. You may want to invest in devices to reuse and recycle water. Your local water company has tips to help with this.
- Examining what you throw away can help you see how you’re unnecessarily contributing to the landfills. Throughout your operation, there are opportunities. Your waste company has tips.
Whether you figure this out on your own or bring in a different set of eyes, measuring and sharing your progress is the key to winning and keeping customers. Get started doing well by doing good.
