Win and Keep Customers More and more, Customers want to know that the providers of their goods and services are doing something to clean up the mess. What mess? Our increasingly unhealthy air, food, and water. An ever-growing amount of waste and landfills. A squandering of natural resources. For years in production environments, I would…
My friend is a teacher in an elementary school. One of her young students was grateful for the extra help she gave him on a project. He gave her a Thank You note. It started, Dear [insert name here], Thank you so much for [insert action here]. He had the right idea but missed a…
So, who are “THEY?” They are the people on the other side of the table, Whether they are a Customer or Client, an Investor, or an Employer, they all want to know the same three basics. Are they going to benefit? If they’re a potential customer or client, is their “bottom line” going to grow?…
“Each and every American owns our public lands. They provide so much: wildlife habitat, clean water and energy, food and timber, solace and recreation, and more. Balancing these values is the job of the Bureau of Land Management, for both current and future generations.” – Tracy-Stone Manning, Bureau of Land Management The Bureau of Land…
Business owners call it Customer Relationship Management (CRM). CRM systems help businesses manage customer data and interactions to improve customer experience and satisfaction. You can use the same concept to manage your job search and make sure nothing falls through the cracks. When you manage your search, you’re not shot gunning a resume. You’re targeting specific companies…
A bunch of us from my Toastmasters club planned to go to a comedy club where Will Durst was scheduled early in his career. When we got there, Will Durst had been postponed but we settled in for an entertaining evening anyway. A couple of guys from New Jersey came on the stage. They knew…
“This is ridiculous! Why would you write such crap?” Not the response I expected after precisely documenting the desoldering process. “I wrote exactly what’s happening in the lab across the street.” The Director of Quality knocked her chair over in her rush to get to the other building, yelling into her cell phone to the…
Working with Startups for the last 17 years, I’ve heard this many times when I ask about their competition. “I don’t have any competition. No one is doing what I’m doing.” My response is always the same. A broom will beat out a vacuum cleaner if the Customer lives in a cave with no power….
“Mr. Vanderbilt was the first of the large forest owners in America to adopt the practice of forestry. He has conserved Pisgah Forest from the time he bought it up to his death, a period of nearly twenty five years, under the firm conviction that every forest owner owes it to those who follow him,…