A Customer Winning Strategy Whether you believe in a climate crisis or not, customers want to know that the people who provide their goods and services are doing something to make the world a better place. You can have customers lined up to do business with you. Big companies have big budgets to win customers….
Like the hamburger in the image above, false images of your products just don’t stand up in real life (pun intended). A friend told me that, in Japan, it’s against the law to use fake images. Pictures of food must look just like what your server puts on your table. Why does anyone try to…
Into the Future No, not off into the galaxy – a future right here on earth. A future that’s doing well by doing good. A growing number of customers want to know that businesses are doing something to make things better. So, how do you position yourself to be that business? Here are three ways…
The Toxic Employee What are the costs of a toxic employee? In one large company, the cost was an entire previously successful division. As a small business, can you afford a hit like that? Toxic employees can come in many forma and some of them are not obvious. THE HELPER Or, also known as the…
Win and Keep Customers More and more, Customers want to know that the providers of their goods and services are doing something to clean up the mess. What mess? Our increasingly unhealthy air, food, and water. An ever-growing amount of waste and landfills. A squandering of natural resources. For years in production environments, I would…
My friend is a teacher in an elementary school. One of her young students was grateful for the extra help she gave him on a project. He gave her a Thank You note. It started, Dear [insert name here], Thank you so much for [insert action here]. He had the right idea but missed a…
So, who are “THEY?” They are the people on the other side of the table, Whether they are a Customer or Client, an Investor, or an Employer, they all want to know the same three basics. Are they going to benefit? If they’re a potential customer or client, is their “bottom line” going to grow?…
A bunch of us from my Toastmasters club planned to go to a comedy club where Will Durst was scheduled early in his career. When we got there, Will Durst had been postponed but we settled in for an entertaining evening anyway. A couple of guys from New Jersey came on the stage. They knew…
“This is ridiculous! Why would you write such crap?” Not the response I expected after precisely documenting the desoldering process. “I wrote exactly what’s happening in the lab across the street.” The Director of Quality knocked her chair over in her rush to get to the other building, yelling into her cell phone to the…